Shopping on Facebook: Beta Testing & A/B Testing
There’s no such thing on Facebook as a “staging site” or a “sandbox”. So as you develop your embedded shopping experience you’ve got come up with a way to do it that won’t cause problems for your...
View ArticlePresenting, by Popular Demand, the Tracking Parameter
We often get questions about tracking parameters. Specifically, people wonder about what tracking parameters are, how to add them to urls and how to use the parameters provided by Google Analytics....
View ArticleSocial Sharing and Tracking in CV3
Social Sharing and Tracking in CV3 I don’t need to tell you how many people experience the web primarily through social networks. Facebook reports that there are 750 million active users and 50% of...
View ArticlePower of the written word
What do you do before making a purchase? Personally I do a few things. I look around for a good deal, I try to decide whether or not I really need said item, and I research, research, research. Part of...
View ArticleThe Only Audit You’ll Ever Ask For
Websites should be attractive, consistent with your company’s branding, and designed to sell. Sometimes a few little tweaks to your look and function can make a big difference in how well you are...
View Article
